CASE STUDY: Virtual Meeting
The client achieved a 90% session participation level across all event types – live and pre-recorded.
ETM successfully created and managed a virtual meeting for nearly 1,000 global employees after a recent global acquisition across many time zones with a multi-week content delivery schedule over four months.
Read on to find out how.
A client working within the travel and transportation industry engaged ETM to create and manage a virtual meeting for nearly 1,000 global employees, after a recent global acquisition. The event was held across many time zones with a multi-week content delivery schedule over four months.
The ETM team needed to unite a global group of nearly 1,000 people due to a large global acquisition – connecting the front lines to senior management and getting the entire employee base together and on-board with the company’s future strategy. Employees were in varying sub-divisions and a variety of roles across the company.
Content needed to be designed based on roles, programming had to incorporate session delivery based on these roles, and the client required a motivational speaker for a broad, global audience.
The client also required the incorporating of sponsors and sponsor reporting.
The ETM team created a virtual program and platform for global audiences with different devices (computer, VPN, etc.). and across many global time zones (up to a 16-hour time difference). The content was delivered in a mixture of live and pre-recorded sessions to allow for varying time zones.
To account for the questions regarding the acquisition and to align employees with the company’s strategy, we included a moderator for each session to ensure the top questions were answered via robust live polling and live Q&A.
We also ran a virtual sponsor hall with gamification to create interactivity and drive sponsor engagement. Prizes were awarded to the most engaged participants.
To address whether goals were met, we provided post-event surveys to all participants.
- Each attendee visited each sponsor’s booth 11 times on average: 11,600 unique engagements across 1,000 attendees
- 77% of survey respondents rated the event a 4 or 5 out of 5 overall
- 90% session participation across all event types (live and pre-recorded)
- 40% post-event survey participation
“We loved the ability to communicate the same strategy message to our global employees all at the same time. It’s even more important to communicate broadly during a major global acquisition, and this event hit the mark. We were delighted with the traction our exhibitors experienced because of the creative use of the gamification technology and quiz deployment to drive our employees to their content.”
- North America CEO -
"It inspired me - looking forward to learning more about the integration plans."
“I feel I have a better understanding of what the big picture will look and feel like. I am feeling extremely excited, reenergized, and motivated.”
“Very upbeat and positive. Next best thing to being together.”